At long last: some proper design work.
I’m going to shut up first, and let it speak for itself (for better or worse).
I was going to incorporate this video into my post on the Cannes Lions, because my experience of working on this animation was very much affected by other things out of my control. This is one of the last projects I did for my student exchange programme here in Germany, and I really wanted to get it right. I’ve only done one “proper” motion graphic piece before, and was looking forward to getting my hands dirty again.
It turned out to be a torturous process, because it’s unbelievably taxing on the brain when you have so many emails and other business to handle, yet all you want to do is to sit down and just… create. I need time and space for my brain to go blank (before it can be filled with ideas), and there wasn’t much of either of those things.
I’m proud of the result, not because it’s particularly groundbreaking or clever. I was able to pour my blood and sweat into something quite purely “artistic” (there’s no “message” involved), and escape the insanity for a minute. It was cathartic, and a proof to myself that I am still doing things for my own enjoyment amidst the frenzy. All this attention hasn’t completely corrupted me yet. I hope.